Subscribe to America's largest dictionary and get thousands more definitions and advanced search—ad free! Log in Sign Up. More Words At Play. Merriam-Webster's Words of the Week - Oct. Time Traveler. Love words? Need even more definitions? Ask the Editors 'Everyday' vs. What Is 'Semantic Bleaching'? Understanding these symbols and using them effectively is key to positioning yourself and your business as a "hip" authority on Twitter.
There are two main characters that you should know: " " and ". The " " symbol is called a "hashtag. There are also multiple abbreviation symbols to know. Sometimes someone might ask you to "DM me. FF and refers to the Friday ritual of encouraging others to follow certain Twitter accounts.
OH: "I think someone's listening to our conversation! RT TwitterHandle "We had so much fun last night in the rain! MT TwitterHandle "We had so much fun last night! And "HT" means "hat tip" and is used to acknowledge another user for mentioning you or retweeting one of your tweets e. Check out these five resources designed to inspire stronger content, campaigns and customer care.
You might also come across some acronyms that refer to the features on those networks. Knowing them will help you improve your communications with team members and followers alike. Social media acronyms for businesses Next we have acronyms frequently used in a business setting. Buy … and a new twist, Is the CMS really a business?
Great discussion with mslaurenrae clockwerks and Jeff Turner. DCNlive pic. CPC — Cost per click. This is the dollar amount you pay for every person who clicks on your ad. CPM — Cost per thousand impressions or cost per mille.
Used for measuring ad impressions instead of clicks. CR — Conversion rate. A measurement of the number of people who took the desired action divided by the number of people who could have.
CRO — Conversion rate optimization. This refers to the measures you take to improve conversion rate. CTA — Call to action. A statement that encourages the audience to take a certain action.
CTR — Click-through rate. The percentage of people who took the action of clicking on a link when given the option. ROI — Return on investment. The merging of mobile marketing with social media marketing efforts that are locally targeted SRP — Social relationship platform. A centralized platform that lets you publish content on multiple social media networks and then monitor and analyze the results TOS — Terms of service UGC — User-generated content.
Refers to any form of content in any format created by the users of a social network. Sprout makes it easy for teams of any size to collaborate in one intuitive platform. Start your free trial today to try out these features and more. They could also come in handy in your conversations with the IT team. SEM — Search engine marketing. The practice of increasing visibility on search engines through paid ads.
SEO — Search engine optimization. Often involves making improvements to your website content with the main goal of ranking higher in relevant search results. SOV — Share of voice. The amount of exposure that your company owns in comparison to the competition. UI — User interface. The visual aspect of a tool that a person uses for controlling it.
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